Saturday, February 04, 2006

Now here's a man who knows his brand

From the New York Times:

UPPITY AND PROUD Most of you, take note. Mike Jeffries, the chief executive of Abercrombie & Fitch, doesn't want you in his clothing stores. 'We want to market to cool, good-looking people,' he told 'We don't market to anyone other than that. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely.' In a photograph, the 61-year-old Mr. Jeffries is shown sporting dyed-blond hair, blue jeans with factory-applied paint splotches and a pair of flip-flops"

Excuse my language, but what a dick!


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