Wednesday, May 24, 2006

The Land of Plenty

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A terrific post from Fred at AVC a few days ago.

I'm catching up from a week out of bounds, and this really caught my eye:

There is no such thing as scarcity in digital goods. They can be replicated instantly and as many times as you want without losing quality.

This has led many who grew up in the world where scarcity was the measure of value to conclude that digitatization equals value deflation.

But I believe the exact opposite happens. You must embrace what digital offers. The ability to rapidly replicate is the way to create value in the digital world.

As is often repeated by Jeff, my business partner, "quantity has a quality all it's own."


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