Friday, December 29, 2006

A new start in the new year

It's been nearly a month since I've updated my blog, and that means it's not serving it's purpose.

Queensbound Seven is supposed to be a forum in which I think out loud about the emerging web video industry, join the ongoing conversation about new media, and interact with others about my ideas.

If you're a regular reader of this blog, you know that I've been pouring a great deal of my energy in the last few months into Wallstrip. It's a daily show, and writing, directing and producing has left me little time to blog.

My first job out of college was as operations manager for a large graduation photography company. Our busy season was (obviously) April-June. Every year, when we got to the season, all the upkeep of my personal life would fade away: my credit card bills went unopened, my apartment uncleaned, daily workouts abandoned. To my friends and family, I just disappeared. There was just the work.

That's my instinct. I'm the kind of person who likes to dive head first into a project, slap the blinders on and live my work.

Over the years, I've gotten much better. My priorities have shifted - I'm married, I have a lot more responsibility, and shutting off my life affects other people. Besides, it's just not healthy. You lose all your perspective and the job suffers along with the rest of your life.

Getting better means fighting my instincts. It's easy for something like this blog to get lost in the shuffle when I get really busy. But busy times are when this blog is most useful.

Wallstrip isn't simply a show I produce, it's a show that's distributed based on the BrightRED strategies I develop and fine tune on this blog. Right now I am putting many of the ideas I talk about here to work in the real world, and that's the time when the thought becomes a hypothesis and the hypothesis becomes a theory.

BrightRED has evolved to the point where every single project we pitch contains at least one element that stretches beyond the boundaries of conventional video and integrates net native characteristics into content and form. We may not be solving all the problems in web video, but we're actually trying things every day.

For our clients, what matters is the result of each campaign - the growth of each show. But for us, it's about the evolution of the form, and our position as leaders in that evolution. To get there takes some hard thinking about what can be and what might be - along with some experience in what actually is. My work isn't done when Wallstrip gains audience share, or when we acheive the goals set for one of our commercial campaigns. It's just as critical that I use this blog to analyze what we're doing, compare it to what others are doing, and think about what no one is doing.

In the past few months, I've come to believe that search is the single most important form of distribution for web video, and while that idea has shaped my thinking about every new project I take on, I've never even mentioned it on Queensbound Seven! So what am I going to do about it?

In the coming weeks, your going to see a few changes here. First off, I'm going to be converting the blog to a wordpress platform. I want the added functionality, and I'm a little sick of clogspot. So you'll see a new look and a new user experience.

Secondly, I'll be adding a store to the blog. I'm very interested in affiliate marketing, and I want to create an affiliate store for Queensbound Seven to, well, try it out for myself. I want to build a store based on products that I like and use, and sell them using the medium that I'm comfortable with: video

And finally, I'm going to be posting at least one "thinking out loud" post each week. I may post every day, I may only post once, but I'm going to add at least 52 valuable posts to this archive by the end of 2007. I don't make declarations like that very often, mostly because I feel terribly humiliated if I can't live up to them. But that's exactly why I'm putting this in print, because it's important to me that I do it. And I want to feel disappointed and embarrassed if I don't.

So there you have it. My end of the year manifesto. I usually try to keep the personal stuff to a minimun here, but it is a personal blog, so you have to indulge me every once in a while.

Stay tuned for my New Years challenge to the web video community - Seven problems we've got to solve in '07.



Blogger Michael said...

Ah, another person liberated from ClogSpot! Are you gonna move the blog to the brightred domain?

11:14 AM  
Blogger Adam Elend said...

yup, finally taking your advice, Mike.

Moving to, and the url will point there too.

12:38 PM  
Anonymous Lindsay said...

happy new year! love your post :) the new year holiday is all about thinking about your goals, then articulating them so that they actually happen. I'm psyched for you that you've done just that. Happy New year indeed :)

1:00 AM  

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