Video is not music

I just read in the BBC's feed that "US movie fans are being offered the chance to download Oscar-nominated short films from iTunes."

So great, I rushed right to the iTunes music store to check out the academy award shorts. iTunes is so cool, right? BAM - I got there and they're $1.99 a pop. I want to watch these things once... you know, just to check them out. I don't want to add them to my music library and get years of enjoyment out of them.

That's one of the many reasons that the advertising model will inevitably win out.