The New York Times is reporting that CBS has a grade A plan for Marketing their Fall line-up:
The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.
If CBS is going this far, it shouldn't be hard to convince our clients to do something daring with a viral video campaign.
You know what they say... you gotta break some eggs to make a cake... errrh... which came first... okay I'll stop.