Thursday, March 09, 2006

iTunes Monthly plan

iTunes just announced the first alternatve to its .99/1.99:

iTunes is launching the service in partnership with Viacom's Comedy Central Network, which is rolling out 'The Daily Show with Jon Stewart' and 'The Colbert Report' on the service. Fans will be able to buy the next month's series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode.

While Apple is taking great pains to say this is not a subscription because you can keep the downloads after you cancel (I still have some issues of Time here at home, even though I cancelled my subscription) it is significant that they came up with a new strategy for shows like The Daily Show, which produces 16 new episodes per month. In the past, they have offered whole season pricing, but the new multipass has a substantially lower price per episode.

I wonder if this is bringing Apple closer to variable pricing, or just a strategy to accomodate daily shows (Oprah and Springer will be next...)


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