Holy crap, it works! (Maybe...)
This is spreading like wildfar around the blogosphere, so let's hope it's not all hype...
but Jeff Jarvis says that AdAge will report tomorrow spectacular results for advertisers from the tests ABC did with streaming their shows online with a single advertiser.
Apparently the research showed an 87% recall rate, as compared to an average 24% recall rate on TV.
With a single sponsor, I should hope you'd remember who they were. Still, good buzz is good buzz.