On Integrity...

Noah Brier's got an interesting post today about the economics and ethics of accepting money to talk about products.

He's got some good points, but I pulled out the following quote because it's dead on and he says it very well:

Journalistic integrity is bullshit. Now that's not to say that journalists don't have individual integrity, but if you ask me it takes a lot more integrity to stand up and admit to your bias than pretend you don't have one. Reporting both sides of a story when the other side is all but non-existent isn't fair and accurate, on the contrary, the situation you're creating is one where two unequal sides are given equal attention.

Excellent. Well said.