Google reads queensboundseven

When Google announced support for video ads on it's adsense network, I said it would enable contextual syndication of content. Looks like they're doing that now... very cool:

Viacom's MTV Networks has agreed to distribute clips from its cable networks over Google's advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said Sunday.

The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ad-supported video distribution project will begin testing later in August.