viral distribution

Fred over at A VC makes a great point about online distribution in discussion NBC's brand new SNL videos

You can't put the video on your own page, like you can with YouTube. That is key, and I mean key. People want to turn their MySpace pages, their blogs, and whatever else into their own TV station. And that's critical to viral distribution.

We can call it viral distribution, or we can just call it online distribution. This is part of what I'm talking about when I say that your content should be found "along the way" in your viewer's web browsing experience.