Pimpin' aint easy (or why I like affiliate marketing)
I'm going to spend a few posts figuring out the angles with affiliate marketing this week...
In recent months, this model is moving from the spambots and pyramid schemers to the content providers - mostly because of Amazon (big surprise).
It's not sexy - I couldn't even find a sexy photo that fits...
But it's got a LOT of merit when you think about ways to monetize content in the web 2.0 marketplace.
Think about it...
Publisher delivers the audience so:
Publisher decides what to pimp.
Publisher knows his brand, so
Publisher decides how to pimp it.
Publisher knows how to communicate with his audience and community so:
His pimping is more valuable ($$$) than regular advertising.
Publisher is busy generating content that draws an audience, so:
Set up is quick, easy and automated - and so are metrics.
Monetizing the trust my audience places in my opinion without degrading that trust or interfering with my content - that's what affiliate marketing can do.